event details

Additional Information

Dates January 31st – February 3rd

Located on the West side of Stonecrest Mall directly off I-20


Thursday 6 p.m. – 10 p.m.

Friday 10 a.m. – 10 p.m.

Saturday 10 a.m. – 10 p.m.

Sunday 9 a.m. – 10 p.m.

It will feature Big Name Musical Performances, Sports Activities, Professional Athlete Interactions, Artisan and Culinary Gourmet Cuisines, State of the Art Technology such as Augmented/Virtual Reality, Holograms, Gaming, Local Arts and Crafts, Bowling, Laser Tag, and a Youth Interactive Experience play area.


Offers the chance to lift your brand’s profile to a national spotlightThe Big Game is one of those very few, less-than-a-handful-type experiences that draws global attention. With a local activation, it is a rare opportunity for companies to celebrate and promote their brand with a much larger audience.

For 4 days leading up to and through the 53rd Big Game we will activate 50 acres of a 200+ acre state of the art sports resort development only 15 minutes away from Hartsfield-Jackson Airport and downtown Atlanta, one of the most culturally influential cities in the world.

With over 300 vendors this festival will appeal to all age groups from Millennials to Baby Boomers and focus on showcasing the development of Stonecrest’s, new emerging technologies, green initiatives, and the United States newest state of the art sports resort.

We estimate a minimum attendance of 100,000 people and consistent state and nationwide coverage of the event.

The LARGEST party in Georgia


It’s not just FUN — it’s GOOD BUSINESS!!

With over 200,000 sq. ft. of LED Ad Signage and over 500,000 sq. ft. of vendor space we will be able to promote a very broad scope of local to national sponsors